Product Management Services

Market Research

Opportunity Analysis

Product Strategy

Qualitative - Focus Groups, Customer Advisory Groups, Interviews, Events
Quantitative - Market Interest Surveys, Customer & User Surveys
Trends Analysis & Segmentation Studies

Product Strategy

Opportunity Analysis

Product Strategy

3-horizon (short, medium, long-term) strategy
Strategic ideation session facilitation
Strategic plans, board presentations, business cases

Opportunity Analysis

Opportunity Analysis

Product Design & User Testing

New concept scoring & screening
M&A scouting & due diligence
Partner opportunity screening & onboarding
Business case modeling, Lean Canvas, market/strategic fit analysis

Product Design & User Testing

Product Design & User Testing

Product Design & User Testing

Personas, wire-frames and high-fidelity UX
Product design & design sprint collaboration
User testing & A/B in-product testing

Agile PM/Product Owner

Product Design & User Testing

Agile PM/Product Owner

Market and customer requirements, epics, stories, acceptance
Scrum/sprint product SME
Prioritization, roadmaps & release planning

Product Marketing

Product Design & User Testing

Agile PM/Product Owner

Marketecture & product positioning
Sales-ready messaging
Competitive playbooks
One-to-one active engagement campaigns

Go-to-Market Orchestration

Product Performance & Portfolio Analysis

Go-to-Market Orchestration

Sales, channel & services enablement
Launch management
Cross-team collaboration & facilitation

Customer Satisfaction

Product Performance & Portfolio Analysis

Go-to-Market Orchestration

Transactional interaction measurement
In-app feedback design
Customer Value Analysis (CVA) satisfaction surveys
Best Other Vendor (BOV) benchmarks

Product Performance & Portfolio Analysis

Product Performance & Portfolio Analysis

Product Performance & Portfolio Analysis

Budget allocation & spend management
Product performance KPI's, reviews & business updates
Product health / rationalization and EOL lifecycle management
Divest and wind-down plans

Product Operations

Platform Pivots & Product Consolidation

Product Performance & Portfolio Analysis

Capability / maturity measurement
Pre & post-acquisition assessment & integration plans
Product lifecycle / business process optimization
Product foundations for strategic alignment

Platform Pivots & Product Consolidation

Platform Pivots & Product Consolidation

Platform Pivots & Product Consolidation

Cloud refactoring, APIs & services redesigns
Deep product feature comparisons & gap analysis
Pre and Post-acquisition consolidation roadmaps

Product Leadership Development

Platform Pivots & Product Consolidation

Platform Pivots & Product Consolidation

Product skills assessment & goal setting
Product team development
Emerging leader coaching